What started in the suburbs of Houston to help once flooded businesses get customers back after they reopened, is growing into something much bigger.
Under the umbrella of my company Local Influence, I created LocalMeA to help make a difference at the local level for locally-owned businesses. As it evolved over time, it became clearer to what its purpose is and how it adds value to both the readers and the businesses that support it. LocalMeA is actually a play on words. Space it out and you will get, "Local Me A"- which is a search term that simply means "Find Me A" at the local level. Get it? Now, add "The Best of Local" to it and what do you get? The cream-of-the-crop of locally-owned businesses. That's right, not just any business can participate. They must qualify first to be promoted as a "LocalMeA - Best of Local" option and to be part of an exclusive business network. This is accomplished using an online review average formula. Readers of LocalMeA have access to informative and insightful business & lifestyle content to improve and enrich their professional and personal lives. They can also use the "Look Who's Best of Local" directory to not only shop and support local, but the Best of Local in doing so. That's the whole concept behind the marketing campaign "Don't Just Shop Local - Shop The Best Of Local!" I've adjusted the advertising model to a low monthly rate for business members and the platform is always free for anyone to read and use. Did I mention I'm now taking the LocalMeA platform nationally? See it in action at LocalMeA.com |
Mark LinaburyChamber Executive | Lifelong Entrepreneur | Family Man Archives
October 2022
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