Our local chamber of commerce recently held a ribbon cutting at a snow cone stand in New Caney, TX called Junie B's. We hold many ribbon cuttings as a chamber and always post photos on our Facebook page. This one however was sweeter than any other post when it came to reach and engagement. In fact, it was 10 times the reach and 50 times the engagement sweeter! But why? I can only speculate, but I think it has something to do with Junie B's being a locally-owned, self-branded, family-run business... that's down right adorable! People were drawn to want to see and know more plus they wanted to share it! More importantly, they wanted to know where Junie B's is located.
As you may or may not know, I have a passion for locally-owned self-branded businesses and have my own company, LocalMeA - The Best Of Local, created just for them. It's not only for my local area, its for any local area nationwide. Local is where you are at and businesses like Junie B's make communities unique and give them personality. Without them, we all start to look the same. Thank you for supporting these businesses wherever local is for you! Do you have a locally-owned self-branded business with great reviews? |
Mark LinaburyChamber Executive | Lifelong Entrepreneur | Family Man Archives
October 2022
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