Branding is much more than a logo

Branding is very similar to advertising but at a deeper level. Branding is about encouraging a potential customer to seriously consider your brand by the fact that it is uniquely different and better than your competitor.

So... Just What Is Branding?
Getting the message across to the customer clearly and quickly is the first point to ensure, if the brand is to succeed in the competitive market arena. Good branding styles will attract the customer base needed to help ensure your targets are achieved.

Good branding styles also helps to confirm your credibility. If your brand has competitors, as most brands do, there is a need to ensure the customer is very aware of the benefits in making a particular choice. This is where the branding element comes in.

Being able to connect with a potential customer on a more personal or emotional level is definitely an advantage. Good branding styles need to focus on making the sales pitch based on these if possible. 

When the branding message is firmly imprinted in the mind of the potential customer, this element will help to ensure the customer stays motivated to pick your brand.

Ensuring the loyalty of customers is another reason to ensure branding is part of your promotional style. With constant changes and new brands being available, keeping the customer focused and loyal is an uphill battle. Your branding style must be competitive and effective.

Because there is much more to branding than just a logo, I encourage you to read my post 'Copywriting and Branding Essentials' to help with your style and strategy.